Insights from the future of commerce.
Explore press coverage, company insights, and thought leadership about AI-powered commerce, digital discovery, and the future of retail.
How Do Brands Get Recommended by ChatGPT, Gemini, and AI Shopping Assistants?
AI systems synthesize evidence and context to generate recommendations. Here are the five areas Spangle uses as a practical framework for evaluating how retailers show up.
AEO for E-commerce: A Retailer's Guide
How to think about Answer Engine Optimization when the objective is commerce, not just citations.
AI Visibility for E-commerce: What to Measure, and What Visibility Misses
AI visibility metrics are useful. They are also incomplete. What to measure, and what those metrics do not tell you.
How Do Retailers Win AI Product Discovery?
A four-question executive framework for retail leaders responsible for AI Discovery in 2026.
AEO vs. GEO vs. AI Discovery: What Retailers Need to Know
How three overlapping terms differ, why the industry has not fully settled on definitions, and how retailers can think about the difference clearly.
How Should Retailers Measure AI Discovery?
The metrics that matter, the metrics that mislead, and the outcomes retailers should ultimately be measuring.
What Is AI Discovery in Ecommerce?
A working definition of the emerging category, why it exists, and how it differs from search and SEO.
State of AI Shopping: 2026 Data
The data retailers need to understand how AI is reshaping commerce. Updated as new data drops.
The Shopping Decision Is Moving Upstream
AI isn't just changing how shoppers discover products. New data suggests it's changing where they decide what to buy.
Shifting Consumer Expectations and Existing Gap
On the gap between marketing and on-site experience — and the Large Product Model built to close it.
Post-click is the new battleground in e-commerce
Spangle AI wants to close the $8B leak between ad click and conversion.
Fashion tech, AI and the innovators shaping retail’s next chapter
An industry look at the technologies reshaping how shoppers discover apparel.
Spangle AI Raises $15 Million Series A
Funding to scale the AI-native commerce layer for enterprise retail.
SpangleAI Secures Funding to Improve AI-Powered Shopping
A look at how the new capital accelerates product development.
Maju Kuruvilla’s Startup Triples to $100M Valuation
Coverage of Spangle’s growth trajectory under founder Maju Kuruvilla.
Madrona backs Spangle, led by Maju Kuruvilla
A profile of the team and thesis behind Spangle’s seed round.
SpangleAI Emerges from Stealth to Transform AI-Powered E-Commerce
Details on the $6M seed round and Spangle’s public launch.
Spangle Emerges from Stealth to Power 1:1 Commerce
Introducing Agentic AI and ProductGPT for retailers.
Ecommerce Startup Spangle Raises Funding
A roundup of Spangle’s early-stage funding news.