Every era begins with a new way to discover.

Helping brands win in every era of commerce.

Merchant commerce — general store shelving, Moundville, Alabama, 1936

Catalog commerce — farmer reading a mail-order catalog, North Dakota, 1942

Search commerce — shopping online via netbook browser, circa 2010

Marketplace commerce — high-bay warehouse fulfillment aisle

Agentic commerce — AI agent recommendation panel synthesizing goals, preferences, and real-time data

Merchant commercePersonal relationships defined discovery.

Catalog commercePrinted merchandising scaled discovery.

Search commerceKeywords became the interface.

Marketplace commercePlatforms became the destination.

Agentic commerceIntelligence becomes the shopping experience.

Why we built Spangle

Discovery is changing. Social platforms, AI, and agentic experiences increasingly shape what shoppers see and consider before they ever reach a brand's storefront.

Most commerce platforms lose that context along the way. The intent a shopper arrives with rarely carries through to the experience they land on.

Spangle turns that context into adaptive commerce experiences, from discovery to conversion, so brands meet each shopper with the right experience rather than a generic one.

This delivers measurable ROI today, while helping brands prepare for what's next by preserving brand equity, first-party data ownership, and customer insight.

50%+

Conversion lift for early innovation partners

60%

Increase in ROAS for Revolve

2025

Live, out of stealth