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Product discovery
is shifting to AI.
Capture the traffic
moving with it.

Spangle reads which priority customer intents your brand is missing or poorly represented across ChatGPT, Perplexity, Google AI Overviews, and shopping agents — then deploys the governed fix.

Book an AI Discovery Sprint

When AI answers the question, is your brand in the answer?

Can you confidently answer:
Where are we visible in AI Answers?
Where are competitors winning that we aren't?
How is AI describing our products?
What should we change and who owns it?
AI answer

“For a first waterproof trail shoe, most reviewers recommend Competitor A and Competitor B for grip and value…”

Competitor Acited
Competitor Bcited
Your brandnot in the answer
Spangle diagnostic
VisibilityNot mentioned
WhyCompetitors are cited instead
Next actionImprove product data and structured content

Spangle continuously improves how retailers respond to customer intent.

Customer intent
Commerce decision
Commerce response
Observed signals
Learning
Detect intent.

Reads which priority customer intents your brand is missing or poorly represented across ChatGPT, Perplexity, Google AI Overviews, and shopping agents.

Reason & decide.

Reasons across your catalog, brand, merchandising, and business goals to determine the right commerce response.

Deploy the change.

Catalog, structured data, collection pages, feeds, and recommendations — all routed through your governance workflow.

Learn from what happens next.

Measures how AI systems represent the brand, how shoppers respond, and how the business responds. Those signals improve the next decision.

AI systems

What they understand and retrieve.

product datastructured contentcollectionscatalogagent-readable signals
One intelligence layer
learns from both · improves both
Human shoppers

What they experience after they arrive.

relevant productsmerchandisingrecommendationssearchbuying experiences

One understanding of customer intent. Tailored for humans and agents alike.

Our Commerce Intelligence is natively built to serve both audiences at once, shaping what AI systems retrieve and what shoppers experience, and learning from every interaction on both sides.

The protocols are the rails. Spangle is the brain that runs on top.

Protocols like UCP, ACP, and MCP standardize how agents and merchants exchange information. They're infrastructure — not the retailer-specific intelligence that decides what should be represented, generated, and deployed.

Experience
Storefronts, PDPs, AI search, agent-facing endpoints.
surface
Intelligence
Resolve intent → decide what to send → orchestrate.
Spangle
Protocol
Wire format between agents and merchants — UCP, ACP, MCP.
industry rails
Data
Brand data, catalog, and ad context — enriched for agent-readability.
Spangle

One intelligence.
Built exclusively for your brand.

ProductsInventoryPricingCategoriesProduct attributesCustomer reviewsSearch queriesOnsite behaviorCampaignsAudiencesBrand rulesMerchandisingReturnsCustomer preferencesContextBetter commerce decisions

Turn AI-driven product discovery into revenue by continuously optimizing every shopping experience. Powered by the commerce intelligence that drives up to 46% add-to-cart improvement and 50% conversion rate lift. See the platform 

REVOLVESTEVE MADDENALEXANDER WANGWHP GLOBALEXPRESSANNE KLEIN

Ready to see if your brand is in the answer?

Start the diagnostic. Find out where you're missing — before your competitors do.

Book an AI Discovery SprintQuestions first? Talk to our team