Win more customers as shopping moves to AI.
More shoppers are asking ChatGPT, Gemini, and other AI platforms what to buy before they ever reach your website. Is your brand winning those decisions?
Spangle AI Discovery is an end-to-end AI discovery and optimization platform for retailers. It identifies customer demand your brand is positioned to win, puts AI agents to work to capture it, and continuously learns from results to drive more traffic, conversions, and revenue.
Your team stays in control. Spangle does the work.
Discover where your brand appears in AI shopping recommendations, where competitors are winning, and which customer opportunities you could capture.
Silk cowl topYour brandRecommended
Wide-leg trouserCompetitor
Patent pumpCompetitor
The shopping decision is moving upstream. Is your brand keeping up?
For decades, retailers competed to win shoppers through search, advertising, and their own websites.
Now, more customers are asking AI what to buy, which products to consider, and where to shop.
That changes where the competition begins.
AI platforms are increasingly influencing which brands enter the consideration set, often before a shopper visits a retailer’s website.
And the opportunity is bigger than AI-referred traffic alone. AI can influence purchases that ultimately happen through other channels.
Retailers need to learn how to win these decisions, not just measure the traffic that follows.
- Search & ads
- Your website
- Decision
- AI question
- Consideration set
- Any channel
When AI answers the question, is your brand in the answer?
Spangle shows you:
- Where you’re missing. Customer questions where competitors are getting recommended instead of you.
- Where you can win. High-intent demand that matches your products and business priorities.
- What needs to change. The opportunities most likely to drive qualified traffic and sales.
Spangle doesn’t just show you the opportunity. It puts AI to work to help you win it.
“For a first waterproof trail shoe, most reviewers recommend Competitor A and Competitor B for grip and value…”
From AI discovery to measurable revenue.
Express grew AI-attributed revenue 14.5×
Express already had tools measuring its visibility across AI platforms. What it needed was a way to turn that visibility into revenue.
Spangle identified customer demand Express could win and deployed AI agents to create and continuously optimize relevant shopping experiences, with Express controlling what went live.
From monitoring AI visibility to growing revenue, without adding work to the core engineering roadmap.
| 14.5× | AI-attributed revenue |
|---|---|
| AI-referred sessions | 6.9× |
| AI citation share | 8.3× |
| AI-referred conversion rate | 6.7× |
One intelligent system. Not another collection of tools.
Winning AI-driven product discovery requires more than a visibility dashboard.
Retailers need to understand customer demand, enrich product information, create relevant shopping experiences, measure results, and continuously improve.
Retailers shouldn’t have to piece together tools and workflows to turn AI discovery into revenue. That often leaves your team responsible for coordinating decisions, execution, and optimization.
Spangle does the whole job.
It brings AI visibility, customer intent intelligence, product enrichment, experience creation, measurement, and optimization together in one system.
Its AI agents execute the work. Every result informs what happens next.
One system working toward one outcome: more revenue for your brand.
- Visibility dashboard
- Intent research
- Product data
- Content workflow
- Analytics
- AI visibility
- Customer intent intelligence
- Product enrichment
- Experience creation
- Measurement
- Optimization
AI that finds the opportunity, does the work, and keeps improving.
Find demand worth winning.
Spangle continuously identifies what shoppers are looking for across AI platforms and connects that demand to your products, merchandising priorities, and business goals.
It focuses on opportunities your brand is positioned to win.
Decide what to do.
Spangle understands your products, merchandising priorities, and business goals. It uses that intelligence to decide which customer opportunities to pursue and what actions are most likely to drive revenue.
Every decision is informed by your business, not just generic AI visibility metrics.
Put AI agents to work.
Spangle’s agents enrich product information, create relevant shopping experiences, and continuously maintain and optimize them.
Your team controls what goes live. Spangle handles the work at scale.
Learn from what sells.
Spangle connects AI recommendations to traffic, conversions, and revenue.
Those outcomes inform the next decisions, so the system keeps improving without your team having to manage every step.
One intelligence. The right experience for humans and AI.
AI platforms and human shoppers need different things.
AI systems need accurate product information they can understand and recommend. Human shoppers need compelling experiences that help them decide and buy.
Spangle serves both from the same underlying product intelligence.
{
"product": "Road Runner",
"use": "Waterproof trail",
"fit": "True to size",
"in_stock": true
}Structured product information designed for accurate discovery and recommendations.
One product intelligence
Both stay consistent and current as your products and customer demand change.
One source of truth. Two audiences. Optimized for each.
Built for retailers. Working continuously on your behalf.
Spangle learns your business and runs at scale, so your team can focus on direction.
AI should make retailers money, not make them more work.
- Priorities
- Approvals
- Results
- Learn
- Maintain
- Optimize
Frequently asked questions
What is Spangle AI Discovery?
Spangle AI Discovery is an end-to-end AI discovery and optimization platform for retailers. It helps brands win product recommendations across AI platforms like ChatGPT and Gemini, convert AI-referred traffic into revenue, and continuously improve performance through AI agents.
How is Spangle different from traditional SEO and AI visibility platforms?
Traditional SEO and AI visibility platforms help brands understand and improve their presence across search and AI platforms.
Spangle is built specifically for retailers. It connects customer demand to your products and merchandising priorities, puts AI agents to work creating and optimizing shopping experiences, and continuously learns from traffic, conversion, and revenue outcomes.
Spangle works alongside your existing SEO investments while taking responsibility for turning AI-driven discovery into measurable commerce results.
How does Spangle help my products get recommended by AI?
Spangle identifies relevant customer demand and improves how your products and expertise are represented to AI platforms.
Its agents enrich product information, create and maintain relevant shopping experiences, and continuously optimize based on discovery and business performance.
How does Spangle serve both AI and human shoppers?
Spangle uses shared product intelligence to deliver information optimized for each audience.
AI systems receive structured information designed for product understanding and discovery. Human shoppers receive relevant shopping experiences designed to help them evaluate products and buy.
Both stay consistent and current.
Does my team need to create and maintain the experiences?
No. Spangle’s AI agents handle creation, maintenance, and ongoing optimization at scale.
Your team retains control over brand standards, merchandising priorities, and what gets published.
How much engineering work is required?
Spangle is designed for low-lift deployment without replatforming. Integration requirements depend on your existing commerce infrastructure.
Find out where your brand could be winning.
See how AI platforms recommend your products, where competitors are capturing customer demand, and which opportunities your brand is positioned to win.