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At SpangleAI, Inc. (“Spangle”, “we”, “us”, or “our”), we are committed to protecting your personal information and your right to privacy. We want you to be fully informed about the information we collect, how it is used, shared, and protected, and the choices you have with it. This privacy policy (the “Policy”) applies to all information collected through our website located at https://www.spangle.ai (the “Website”) and/or any related services, sales, marketing or events (collectively, the "Services"). Please read this Policy carefully to understand how we process your personal information and the choices you have with respect to it. If you have any questions or concerns about how we use and handle your personal information, please contact us at privacy@spangle.ai.

Table of Contents

  • Who We Collect Personal Information From
  • When We Collect Personal Information
  • Types of Personal Information We Collect
  • How We Use Collected Personal Information
  • How We May Disclose Personal Information
  • Third-Party Data Sources
  • Storage and Processing
  • Your Rights and How to Exercise Them
  • Online Tracking Technologies and How to Opt Out
  • U.S. State-Specific Notice
  • Our Use of Artificial Intelligence
  • Security & Retention
  • Links on our Services
  • Changes to This Policy
  • Contact Us

1. Who We Collect Personal Information From

A. Service Users ‍ Service Users are authenticated administrators of the Service as designated by our Customers. Service Users will integrate the Service onto the Customer website and/or will log into the Service. We act as a DataProcessor of your personal information, acting on behalf of our Customer. Please contact the team within your organization responsible for managing the Service for any questions regarding your personal information. ‍ B. End Users ‍ End Users are visitors to a Customer website. When you – the End User -visit a Customer website, Spangle, acting as a Data Processor solely on behalf of our Customer, will process a limited amount of your personal information, including your website activity, cookie identifiers, page(s) visited, location, language, all under the specific instructions of our Customer. Please consult the privacy policy of the Customer website are visiting if you have any questions regarding our use of your personal information. ‍ C. Contacts ‍ Contacts are visitors to the Website and our corporate sales and marketing contacts.

2. When We Collect Personal Information

We collect personal information when:

  • You visit our Website.
  • You visit the site of one of our Customers who have integrated our Services.
  • You sign up for our Services.
  • You inquire about our Services, engage with our support team or otherwise communicate with us.
  • You view or interact with our emails or other communications.
  • You interact with our chatbot.

3. Types of Personal Information We Collect

We collect the following categories of personal information:

  • Information you provide directly to us:
  • Information when you register for an account, including if we offer you the ability to sign in with third party account credentials (e.g., Google).
  • Information from your interactions with our support team or inquiries into our Services, which may include providing us with your name, work or personal email, phone number, company name, position title, website, social media links, and time zone.
  • Any company data you upload to our Services, such as website performance information.
  • Information we automatically collect during your visit to our Website:
  • Website metadata and analytics, including your device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages and what you do on those pages.
  • We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Services, to personalize your experience with our Services, and to measure the performance of our advertising and marketing efforts. Learn more about our cookie uses below.

Our Website and Services are designed for business professionals. We do not intentionally collect any personal information from minors under the age of 16. If you believe we have obtained personal information associated with children, please contact us at privacy@spangle.ai and we will delete it.

4. How We Use Collected Personal Information

We use the personal information that you give and we collect for the following purposes:

  • Information you provide directly to us:
  • To provide our Services, including providing personalized information for you about our Customers’ products based on your real-time activity on the Customers’ websites.
  • For customer support by responding to your issue reports, questions or feedback.
  • To improve or troubleshoot any issues with our Services.
  • To communicate with you, such as sending you updates about new features, products, and services.
  • To comply with our agreements or policies.
  • For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.
  • With your consent.

5. How We May Disclose Personal Information

A. Disclosures to Provide the Services ‍ We may disclose any of the personal information we collect to the categories of third parties described below. - Service Providers. We may disclose personal information to third-party service providers that assist us with the provision of the Services. This may include, but is not limited to, service providers that provide us with hosting, customer service, analytics, marketing services, IT support, and related services. In addition, personal information and chat communications may be disclosed to service providers that help provide our chat features. Some of the service providers we may use include:

  • Google Analytics. For more information about how Google uses your personal information, please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your personal information, please click here.
  • LinkedIn Analytics. For more information about how LinkedIn uses your personal information, please visit LinkedIn Analytics’ Privacy Policy. To learn more about how to opt-out of LinkedIn’s use of your information, please click here.
  • Hotjar (Session Replay Analytics). We use Hotjar’s session replay analytics services. This allows us to record and replay an individual’s interaction with the Services. For more information about how Hotjar uses your personal information, please visit the “Personal Data collected from a visitor of a Hotjar Enabled Site” section of Hotjar’s Privacy Policy. To learn more about how to opt-out of Hotjar’s use of your information, please click here.
  • FullStory (Session Replay Analytics). We use FullStory’s session replay analytics services. This allows us to record and replay an individual’s interaction with the Services. For more information about how FullStory uses your personal information, please visit FullStory’s Privacy Policy. To learn more about how to opt out of FullStory’s use of your information, please click here.

- Third-Party Services You Share or Interact With. The Services may link to or allow you to interface, interact, share information with, direct us to share information with, access and/or use third-party websites, applications, services, products, and technology (each a “Third-Party Service”). Any personal information shared with a Third-Party Service will be subject to the Third-Party Service’s privacy policy. We are not responsible for the processing of personal information by Third-Party Services. - Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. - Customers (Authorized Users Only). In cases where you use our Services as an employee, contractor, or other authorized user of a Customer, that Customer may access information associated with your use of the Services including usage data and the contents of the communications and files associated with your account. Your personal information may also be subject to the Customer’s privacy policy. We are not responsible for the Customer’s processing of your personal information. - Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may use technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital websites within their networks. This practice is commonly referred to as “interest-based advertising”, “personalized advertising”, or “targeted advertising.”

B. Disclosures to Protect Us or Others ‍ We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing sois required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers‍ ‍ If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, transition of service to another provider, or other similar corporate transaction, your personal information may be disclosed, sold, or transferred as part of the transaction.

D. Disclosure of Aggregate information ‍ In addition, we may disclose de-identified, aggregate, or anonymous information about our Website visitors for any purpose.

6. Third-Party Data Sources.

We may receive data from third-party platforms to improve our Services. For example, we use the Pinterest API to access publicly available trend and hashtag data for fashion trend analysis. Spangle is not endorsed by, sponsored by, or affiliated with Pinterest,Inc. We do not connect individual Pinterest user accounts or collect any personal information from Pinterest users. We retain Pinterest-derived trend data for up to 30 days, after which it is deleted or anonymized. We do not resell, redistribute, or otherwise make available to any third party any Pinterest content or data derived from the Pinterest API.

7. Storage and Processing

Your information collected through the Service may be stored and processed in the United States or any other country in which Spangle or its affiliates or service providers maintain facilities. Spangle may transfer information that we collect about you, including personal information, to third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in theEuropean Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Spangle or its service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy. If we share information of EEA, UK, or Swiss users outside the EEA, UK orSwitzerland, then we make sure a valid data transfer mechanism (e.g.,Standard Contractual Clauses) is in place.

8. Your Privacy Choices and How To Exercise Them

You have the right to:

  • Access the personal information we maintain about you.
  • Delete the personal information we maintain about you, unless such information is necessary for compliance with our legal or regulatory obligations.
  • Correct inaccurate personal information we maintain about you.
  • Object to, or restrict use of, your personal information.
  • Opt-Out of certain uses of your personal information. For example, you can opt out of:
  • Email marketing: you may unsubscribe to our commercial email list by following the instructions provided in the applicable email.

You can exercise these choices by contacting Spangle at privacy@spangle.ai.

9. Online Tracking Technologies and How To Opt Out

Like many companies, we use cookies, pixels, web beacons, and other tracking technologies to collect information about your browsing activities, your interactions with websites and apps, and potentially to serve tailored ads. There are a number of ways to opt out of having your online activity and device data collected through these Services, including:

  • Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
  • Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info.
  • With Each of Our Vendors/Partners. The following advertising vendors/partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:
  • Vendor/Partner Privacy Policy/Opt-Out:

Meta (Facebook) Facebook Advertising Preferences‍ LinkedIn LinkedIn Privacy Preferences‍ Google Ads and Analytics Google’s Privacy Policy‍ X (f/k/a Twitter) X Privacy Policy‍ TikTok https://ads.tiktok.com/help/article/disable-enable-delete-ads‍ Pinterest https://help.pinterest.com/en/article/your-privacy-and-data-settings‍ Snapchat https://help.snapchat.com/hc/en-us/articles/7012345515796-How-do-I-change-my-advertising-and-interest-preferences-on-Snapchat‍ Reddit Ads https://support.reddithelp.com/hc/en-us/articles/12731820767764-Control-the-ads-you-see-on-Reddit

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

10. U.S. State-Specific Notice

Spangle discloses the categories and types of personal information collected and disclosed in the sections above. Spangle does not ‘sell’ or ‘share’ personal information, as defined by any U.S. state privacy law.

11. Our Use of Artificial Intelligence

We use artificial intelligence and machine learning for various purposes to deliver our platform and associated services. We may use your personal data for the following purposes:

  • To help our Customers improve their website merchandizing productivity and creativity.
  • To help our clients to improve and optimize their campaigns creation.
  • To determine the sort order you see on our Customers’ websites.
  • To enhance your user experience.
  • To interact with you, answer your questions through our chatbot.
  • To personalize your search on our site, suggest relevant personalized filters, pre-populate search criteria and provide choices based on your profile, preferences, interactions, and demographics.
  • To display your language and dialects within our virtual agents’ experience.
  • To enrich other applications such as embeddings.
  • To generate any kind of new content, generally text, such as text summarization, translation or text suggestions.
  • To improve our efficiency and productivity, for example, using and improving tools that create summaries/documentation from existing files.
  • To detect anomalies, for example, finding elements that don’t match an existing trend.
  • To focus on improving/categorizing/displaying images more effectively.
  • To keep our site safe by preventing and detecting any kind of fraud at a transaction level, listing level, user level, among others, including any breach of our terms and conditions or other fraudulent activities.
  • To analyze and help resolve claims, complaints, disputes, payment settlements.

We may engage in automated decision making, but our processing of your personal information will not result in a decision based solely on automated processing that has a legal or other similarly significant effect on you unless such a decision is necessary as part of a contract we have with you, we have your consent, or we are permitted by law to engage in such automated decision making. If you have questions about our automated decision making, contact us by sending an email to privacy@spangle.ai.

12. Security & Retention

We have implemented reasonable security measures designed to protect your personal information from unauthorized access and disclosure. It is important that you understand, however, that no website, Internet-connected device or online platform is completely secure. We cannot anticipate all potential misuse(s) of your information, and as a result, cannot guarantee the security of any information you transmit to us. We retain other personal information for as long as necessary to provide our Services. We may also retain personal information if required by law, or for our legitimate interests, such as abuse detection and prevention, and defending ourselves from legal claims. Residual copies of personal data may be stored in backup systems for a limited period as a security measure to protect against data loss. For more information, please email us at privacy@spangle.ai.

Our Services may contain links to other websites or services. We do not control what information you provide, or is collected by these third-party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

14. Changes To This Policy

We may revise this Policy from time to time. Review it occasionally so that you keep up-to-date on our most current practices. We will put the effective date of the latest version at the top of each Policy.

15. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact Spangle by mail or e-mail: SpangleAI, Inc.500 108th Ave NE 11th floor Bellevue, WA 98004 privacy@spangle.ai