How Anne Klein Achieved a 44% Higher Revenue Per Visit and 51% Conversion Lift with AI-Powered, Contextual Shopping Experiences
WHP Global, a leading brand management firm that owns iconic global brands including Anne Klein, identified the widening gap between ads platforms and merchants' digital platforms as a top opportunity for optimization in e-commerce. By leveraging Spangle's vertical AI platform, WHP Global was able to bridge the gap at scale with a self-optimizing landing experience agent for AnneKlein.com.
Identifying the Opportunity
WHP Global's e-commerce teams knew from experience that contextually relevant landing pages drive higher conversion rates, but manually creating them at scale to keep pace with performance marketing optimization was not feasible. This challenge was especially pronounced for Meta Advantage+ Catalog Ads, a growing priority for the performance marketing team. WHP Global partnered with Spangle to leverage AI for growth and efficiency in an increasingly competitive retail environment and create more dynamic, shopper-centric experiences, starting with Anne Klein.
Implementing a Scalable, AI-Driven Solution
To bridge the gap between ad engagement and conversion, WHP Global implemented SpangleAI's self-optimizing landing experiences, which autonomously optimized for revenue, conversion, and ROAS.
The shopper experience, before and after Commerce Intelligence.
- Manually creating contextually relevant landing pages at scale to keep pace with performance marketing optimization was not feasible.
- This challenge was especially pronounced for Meta Advantage+ Catalog Ads, a growing priority for the performance marketing team.
- Self-Optimized Landing Experiences for Meta Advantage+ Catalog Ads: SpangleAI's AI-enriched product catalog dynamically aligned product recommendations with real-time consumer behavior. Seamless Meta integration enabled autonomous optimization of conversion, revenue, and ROAS.
- Seamless 1:1 Shopping Journeys at scale: 1:1 landing pages maintained storytelling and ad continuity, ensuring shoppers were met with relevant product recommendations and dynamically generated categories.
- Low-Risk, High-Impact AI Innovation: WHP Global's marketing team tested novel AI-powered enhancements—such as SpangleAI's Shopping Assistant and Dynamic Categories—without disrupting the core website experience.
Impact.
"At WHP Global, we are committed to leveraging AI-driven innovations that enhance our brands and create meaningful customer experiences."
Notably, these results were achieved with minimal operational effort from WHP Global's eCommerce and marketing teams.
WHP Global's ability to continuously evolve its digital experiences in sync with the rapid pace of performance marketing innovations positioned the brand for sustained growth and competitive advantage.
Demonstrating the scalability and efficiency of SpangleAI's AI-driven experiences.
“The future of digital commerce lies in experiences that adapt to the customer, not the other way around. We saw an opportunity to move beyond static PDPs and PLPs and deliver a more intuitive, engaging shopping experience powered by AI. The beauty was that the entire process was automated and results continuously improved over time based on the model's ability to continuously learn and optimize.”