The science of
customer intent.
Maju Kuruvilla, Spangle's CEO and co-founder, takes the RetailClub stage on one of the hardest problems in retail: understanding what a customer wants and creating the right commerce experience for that moment.
“Customers experience one brand. Retailers still operate as many.”
Join us at RetailClub, retail's AI-native community.
RetailClub is built for leaders thinking about AI across every dimension at once: the business you run, the team you lead, the customers you serve, and the economic and societal forces remaking the industry.
- The business you run
- The team you lead
- The customers you serve
- The forces remaking retail
The science of customer intent.
One of the hardest problems in retail: understanding what a customer wants and creating the right commerce experience for that moment.
Next Wave in AI Commerce & Customer Experience
We're here for the people behind the brands, too.
At RetailClub, Spangle is hosting three sessions for the people leading through the AI shift in retail. Two are about career leverage, one puts your brand to the test with AI, and one puts you on camera. Reserve a timeslot directly.
Board Member AMA: Learn How Boards Make Decisions & How to Get on One with Michael Relich
Boards are recruiting for AI judgment and don't yet know how to screen for it. Learn how the decision actually gets made, and what to put in front of the people making it.
Real-time Discoverability in an AI World: A Collective Experiment & Working Session
Watch AI platforms describe your brand next to your competitors, live, in the room. Leave with your own results and a finding your team hasn’t seen yet.
Career Leverage with New Road Capital: Think Like a VC, Grow Like an Operator with Dave Finnegan
How investors read an operator's track record in an AI-reset market. The frame that separates the bets that compound from the work that just looks busy.
500+ retail leaders. One beach. No slide-deck theater.
Who this is for.
Digital and e-commerce leaders
Owning conversion, site experience, and the roadmap that keeps getting rebuilt.
Marketing and acquisition teams
Paying for traffic that lands on pages built for no one in particular.
Retail executives and boards
Deciding where AI belongs in the commerce stack, and on what timeline.
Venue and timing
| Event | RetailClub AI Festival 2026 |
|---|---|
| Festival dates | – |
| Session | |
| Venue | Huntington Beach, CA — outdoor beachside boardwalk |