Unlocking Efficiency with AI: How SPARC Brands Optimized Conversion for Website Traffic with Agentic AI
As an innovator in digital commerce, SPARC had already optimized key performance channels, from PDP and PLP experiences to double-digit growth in paid social acquisition. Yet, even for top innovators, there is always room to push performance further. SPARC chose Forever 21 as the first brand partner to work with Spangle to unlock new opportunities to drive efficiency, scale customer acquisition, and elevate its digital shopping experience beyond traditional optimization strategies.
Seizing the Opportunity for AI-Driven Growth
SPARC recognized the potential to enhance marketing efficiency, improve new customer acquisition, and create deeper connections between paid traffic and shopping behavior. Forever 21 recognized a key opportunity to enhance the customer experience by aligning its high-performing ads with its fast-moving inventory. The brand's paid social strategy effectively drove significant traffic to “New Arrivals” pages, which historically converted well. However, the rapid pace of merchandising updates meant that products featured in ads were often pushed down the page—or even out of stock—before shoppers arrived, creating a disconnect between the ad experience and the on-site journey. While the Forever 21 team saw the potential to refine this approach, manually updating ads to match real-time inventory shifts was not scalable. To unlock greater efficiency and maximize conversions, they needed a dynamic solution that could bridge the gap between paid social creative and live product availability—at scale.
Implementing a Scalable AI-Driven Solution
SPARC chose Forever 21 as a first partner to innovate with Spangle's AI-powered, self-optimizing landing experiences to bridge the customer experience gap between ad engagement and conversion. This also elevated the customer experience and story telling for shoppers new to the brand, ensuring a seamless transition from social discovery to checkout.
The shopper experience, before and after Commerce Intelligence.
- Products featured in ads were often pushed down the page—or even out of stock—before shoppers arrived, creating a disconnect between the ad experience and the on-site journey.
- Manually updating ads to match real-time inventory shifts was not scalable.
- Seamless 1:1 Shopping Journeys at Scale: Deep integration with Meta Ads ensured continuity between ad creative and on-site experiences, highlighted featured products in the ads and dynamically generated product recommendations and categories relevant to the context.
- Self-Optimized Landing Experiences: Real-time adaptation to in-session behavior enhanced product discovery, surfacing items based on shopper preferences and flexibility to adapt to shopper queries for specific needs and occasion-driven intent.
- Low-Risk, High-Impact AI Innovation: Forever 21's marketing and digital team tested novel AI-powered enhancements—such as SpangleAI's Shopping Assistant and Dynamic Categories—without disrupting the core website experience, allowing for rapid iteration, innovation, and performance gains with minimal operational lift.
Impact.
Scaled Customer Acquisition Without Increased Ad Spend — AI-driven landing experiences optimized conversions efficiently.
Seamless Alignment Between Ads & Inventory — real-time AI eliminated friction by syncing marketing with site merchandising.
Effortless Implementation — Spangle's solution required minimal lift from SPARC's eCommerce and marketing teams, ensuring scalability and efficiency.
“At SPARC, we're always seeking cutting-edge solutions to drive growth and enhance the customer journey. What truly sets Spangle apart is their approach to personalization — eschewing cookies and personal data in favor of real-time product relevance and contextual shopping behavior. This innovation delivers a scalable, privacy-conscious experience while driving remarkable conversion gains with minimal operational lift.”