Your customers have AI agents. Now your brand can have one too.
AI agents are starting to shop for customers. They find products, compare options, and help make purchasing decisions. These agents work for the customer.
Who is working for your brand?
Introducing Spangle Halo, an AI merchant agent that represents your business when customers shop through AI agents. It understands your products, inventory, merchandising priorities, and business goals, and uses that intelligence to make merchandising decisions, recommend products, and help turn agent interactions into purchases.
Your team sets the strategy. Spangle Halo works on your behalf.
Shopping agents are changing commerce. Who represents the retailer?
For decades, retailers have built their businesses around serving human shoppers. They’ve invested in merchandising, product discovery, personalization, customer service, and checkout experiences.
Now, customers are beginning to delegate more of their shopping to AI agents. These agents understand customer preferences, compare products across retailers, and help decide what to buy.
But the retailer still has a business to run. It needs to decide which products to recommend, how to merchandise them, what alternatives to offer, and how to earn the purchase.
| Customer’s sideAI shopping agent | Retailer’s sideSpangle Halo |
|---|---|
| Understands | |
| Customer preferences | The retailer’s business |
| Does | |
| Finds and compares products | Makes merchandising decisions |
| Helps | |
| Customers decide what to buy | Retailers compete for the purchase |
| Works for | |
| The customer | The retailer |
A product catalog can tell an agent what’s available. It can’t decide how to win the customer.
Retailers need intelligence that understands their business and can make those decisions on their behalf. That’s what Spangle Halo does.
Meet the AI merchant agent working for your brand.
Spangle Halo brings retailer-specific commerce intelligence into conversations with shopping agents.
Spangle Halo goes beyond retrieving products from a catalog. It understands what the customer is trying to accomplish and combines that understanding with your assortment, inventory, merchandising strategy, and commercial priorities.
Spangle Halo uses that intelligence to decide what to recommend, how to present it, and how to help move the purchase forward.
Because Spangle Halo is connected to Spangle’s broader commerce intelligence, it doesn’t start from zero with every interaction. Every interaction is informed by what Spangle has already learned about winning customers for your brand across AI, search, social, and other channels.
That intelligence continues improving as Spangle Halo interacts with shopping agents and learns from commercial outcomes.
See what happens when both sides have intelligence.
Imagine a customer shopping for an outfit for an important interview. Her AI agent understands her preferences, budget, and what she’s trying to accomplish. It starts looking for the right outfit.
Spangle Halo has a different responsibility. It understands the retailer’s business and decides how best to serve that customer.
The customer’s agent represents the shopper’s interests. Spangle Halo represents the retailer’s, using its commerce intelligence to decide how to respond.
- Your next customerMeet Maya.Big interview in 5 days.Nothing to wear.
Understand the customer.
The customer’s agent communicates what she’s looking for.
Spangle Halo interprets that intent in the context of the retailer’s products, availability, and merchandising priorities.
Reads intent through the retailer’s catalogMaya’s agentOutfit for a job interview in 5 days. Polished, not stiff. Her size, her budget.Make the right merchandising decision.
Spangle Halo evaluates which products best fit the customer’s needs and the retailer’s business goals.
It considers inventory, product performance, trends, and commercial priorities to determine what the retailer should put forward.
Halo decision · weighs inventory and priorities
Silk cowl topPut forward · in stock
Wide-leg trouserPairs with the top
Patent pumpCompletes the look
Grow the opportunity.
Spangle Halo identifies complementary products that improve the customer’s experience and create additional value for the retailer.
For example, it might recommend gold hoops to complete an outfit.
Halo decision · adds a complementary product
Gold hoopsCompletes the outfitHelp complete the purchase.
Spangle Halo helps address questions about delivery, returns, and other purchase considerations so the customer’s agent can move forward with confidence.
Answers delivery and returnsMaya’s agentWill it arrive before the interview? What if it doesn’t fit?Spangle HaloArrives in time. Returns are covered under the retailer’s policy.Learn from the outcome.
Each interaction and its commercial outcomes inform Spangle’s retailer-specific intelligence.
Future decisions benefit from what the system has learned.
Outcome feeds commerce intelligence- Purchase completed
- Commerce intelligence
- Better next decision
Connecting to AI agents is just the beginning.
But connecting to an agent isn’t the same as knowing how to win its business.
The infrastructure for agentic commerce is taking shape. New protocols and interfaces are making it easier for AI agents to discover products, interact with retailers, and complete transactions. That’s important.
A product feed provides information. A commerce platform processes transactions. Deciding what to put forward, how to merchandise it, and how to win the customer requires an understanding of the retailer’s business.
Spangle Halo brings that intelligence into the interaction. It determines how your brand should respond based on the customer’s intent and your business priorities.
Spangle Halo supports UCP, MCP, and browser-based interactions, but connectivity is only the starting point.
- DemandAI shopping agents
- ConnectionUCP · MCP · Browser
- IntelligenceSpangle HaloDecides what to put forward
- FulfilmentRetailer’s commerce systems
One intelligence. Every interaction informed by your business.
Spangle Halo draws on an understanding of your business that continuously improves.
Spangle learns from customer demand across AI, search, social, and other channels. It connects those signals with your products, inventory, performance, economics, and merchandising priorities. Spangle Halo uses this intelligence when shopping agents interact with your brand.
As those interactions happen, Spangle learns more about what customers want, which products they consider, and which merchandising decisions lead to better outcomes. That learning improves future decisions across the retailer’s business.
- Customer demand across channels
- Assortment and inventory
- Merchandising priorities
- Performance and outcomes
Built for retailers. Working on your behalf.
Spangle Halo is built around the decisions retailers make every day.
Your team defines the strategy, merchandising priorities, and commercial boundaries. Spangle Halo uses that context to represent your business when AI agents are shopping for customers.
Your customers have intelligence working for them. Now your business does too.See Spangle Halo in action
Win more customers.
Put the right products forward when AI agents are evaluating options and deciding where to buy.
Grow basket opportunities.
Identify relevant complementary products that can increase the value of a purchase.
Improve the buying experience.
Help shopping agents get the product, delivery, and returns information they need to move purchases forward.
Learn continuously.
Use agent interactions and commercial outcomes to improve future merchandising decisions.
Keep your team in control.
Operate within your brand standards, merchandising priorities, and business constraints.
From AI Discovery to agentic commerce. One intelligence working for your brand.
Customers are increasingly using AI to decide what to buy and beginning to rely on AI agents to shop on their behalf. Spangle helps retailers compete in both situations.
Spangle AI Discovery
Win the recommendation.
Identify customer demand your brand is positioned to win, improve how AI platforms discover and recommend your products, and convert that demand into revenue.
Explore Spangle AI Discovery →Spangle Halo
Win the agent-led purchase.
Give your brand an intelligent merchant agent that represents your business, makes merchandising decisions, and works with shopping agents to earn the sale.
Explore Spangle Halo →
Both are powered by the same retailer-specific commerce intelligence. One understanding of your business, working wherever shopping decisions happen.Read more: AI agents are shopping for you. Who’s selling to them? · Spangle platform overview
Frequently asked questions
What is Spangle Halo?
Spangle Halo is an AI merchant agent built for retailers.
It represents a retailer’s business when customers shop through AI agents. Spangle Halo uses retailer-specific intelligence to make merchandising decisions, recommend products, support purchases, and learn from commercial outcomes.
How is Spangle Halo different from a shopping assistant?
Shopping assistants generally work for customers. They help shoppers find products, compare options, and make purchasing decisions.
Spangle Halo works for the retailer.
It understands the retailer’s products, inventory, merchandising strategy, and business goals. It uses that intelligence to decide how the retailer should respond to shopping agents and compete for their customers.
Is Spangle Halo a seller agent?
Yes. Spangle Halo works on the seller’s side of agentic commerce.
Spangle Halo is an AI merchant agent because its role extends beyond answering product questions or facilitating transactions. It uses retailer-specific intelligence to make merchandising decisions, recommend products, and help win purchases.
How is Spangle Halo different from connecting my catalog to AI agents?
Making your catalog accessible allows shopping agents to retrieve product information.
Spangle Halo uses retailer-specific commerce intelligence to determine which products to recommend, how to merchandise them, and how to help earn the purchase.
Connecting to shopping agents makes participation possible. Spangle Halo helps retailers compete.
Does Spangle Halo work with existing commerce platforms?
Spangle Halo is designed to work with retailers’ existing commerce systems and supports emerging agent interaction methods, including UCP, MCP, and browser-based interactions.
Integration requirements depend on the retailer’s commerce infrastructure.
How does Spangle Halo learn about my business?
Spangle Halo is powered by Spangle’s retailer-specific commerce intelligence.
That intelligence combines customer demand signals across AI, search, social, and other channels with product information, inventory, performance, economics, and merchandising priorities.
Every interaction is informed by what Spangle has already learned about winning customers for that retailer.
Agent interactions and their outcomes provide additional signals that improve future decisions.
How does Spangle Halo help increase revenue?
Spangle Halo helps retailers put forward relevant products, identify complementary purchases, and address questions that might otherwise prevent a sale.
It also uses commercial outcomes to improve future merchandising decisions.
The objective is to help retailers win more agent-led purchases and increase the value of those interactions.
Does my team stay in control?
Yes.
Retailers define their strategy, business priorities, and operating boundaries.
Spangle Halo makes decisions within those boundaries using intelligence specific to the retailer.
How is Spangle Halo related to Spangle AI Discovery?
Both products are powered by Spangle’s retailer-specific commerce intelligence.
Spangle AI Discovery helps retailers win product discovery and recommendations across AI platforms.
Spangle Halo extends that intelligence into direct interactions with shopping agents, helping retailers compete when AI agents are shopping and buying on behalf of customers.
Your customers have AI agents.
Who’s working for your brand?
As shopping moves toward AI agents, retailers need more than product feeds and transaction infrastructure. They need intelligence that understands their business and represents their interests when purchasing decisions happen.
Meet Spangle Halo. The AI merchant agent working for your brand.