Spangle AI in the Press
News, announcements, and media coverage. For media inquiries, contact pr@spangle.ai.
Key facts
- Company
- Spangle AI
- Founded
- 2024
- Headquarters
- Bellevue, WA (Seattle Area)
- Leadership
- Maju Kuruvilla, Founder and CEO · Fei Wang, Co-Founder and CTO · Karen Moon, CCO
- Customers
- REVOLVE, Steve Madden, Alexander Wang, WHP Global, Express and leading enterprise brands and retailers
- Funding
- $21M raised, including a $15M Series A (Jan 2026) led by NewRoad Capital Partners. Investors include Madrona, DNX Ventures and Streamlined Ventures
- Recognition
- NRF VIP Award for Best AI-Driven Marketing Solution · Business of Fashion, The Fashion AI Startups to Watch · 2026 NRF New York Innovators Showcase, featured in Forrester's "Retail Tech Companies To Watch" (Jan 2026)
- Media contact
- pr@spangle.ai · 425-243-3540
Last updated:
Latest updates
Spangle announces partnership with Express growing AI-attributed revenue 14.5x
Spangle launches Spangle Halo, bringing retailer-side intelligence to AI agent commerce
Coresight Conference 2026: Insights from “How AI Is Redefining the Possible”
Spangle launches AI Discovery as more shopping decisions move to AI
AI is transforming marketing personalization into real-time customer actions
Geekwire recognizes Spangle as AI Innovation of the Year Finalist
Spangle AI featured in Forrester's "2026 NRF New York Innovators Showcase: Retail Tech Companies To Watch"
Spangle awarded Best AI-Driven Marketing Solution by VIP Vendors in Partnership
Spangle AI raises $15M Series A as AI agents reshape $6.8T commerce market
Fashion tech, AI and the innovators shaping retail’s next chapter
Spangle named to Business of Fashion's "The Fashion AI Startups to Watch"
Post-click is the new battleground in e-commerce, and Spangle AI wants to close the $8B leak
Customer proof
Read the Express case studyIn September 2026, Express reported AI-attributed revenue at 14.5 times the prior 30-day period using Spangle AI Discovery. AI-referred sessions grew 6.9x, AI-referred conversion rose 6.7x and AI citation share rose 8.3x. Results compare September 1 to 30, 2026 with the 30 days before launch. They are period-over-period results, not a controlled measure of incremental revenue.
"AI discovery has to do three things for us: drive revenue, keep operations lean and give us infrastructure trained on the Express brand. Before Spangle, we had more than 800 AI visibility recommendations, but no revenue to show for it. With Spangle, we can see which demand is worth pursuing, approve it, and let the agents do the work. Now we can see what that traffic is actually worth."
More customer stories
View all case studies- REVOLVEHow Revolve Achieved a 60% Increase in ROAS with Spangle’s AI Agents That Bridge Marketing and Digital Experiences
- Alexander WangPioneering the Next Era of AI Agent-Powered Luxury Commerce
- WHP GlobalHow Anne Klein Achieved a 44% Higher Revenue Per Visit and 51% Conversion Lift with AI-Powered, Contextual Shopping Experiences
Leadership
Maju Kuruvilla
Founder and CEOPreviously VP of Technology at Amazon, where he built AI systems making real-time decisions across global commerce and fulfillment.
Fei Wang
Co-Founder and CTOTwelve years at Amazon, rising to Principal Engineer. A founding engineer on Alexa and founding architect of Amazon's customer support agent. Later CTO of Saks OFF 5TH.
Karen Moon
CCOFounded Trendalytics, bringing deep expertise in retail, fashion and consumer demand intelligence.
FAQ
What is Spangle AI?
Spangle AI gives enterprise retailers AI agents that win customers wherever shopping decisions happen: in AI search, in paid media and in agent-to-agent commerce. Its agents find the customer demand a retailer can win, decide what to do based on the retailer's assortment and priorities, act, and learn from what sells.
What is Spangle Halo?
Spangle Halo is an AI merchant agent that represents a retailer when customers shop through AI agents. It decides what to recommend and how to earn the purchase, within rules the retailer sets.
How is Spangle Halo different from connecting a catalog to AI agents?
A catalog tells an agent what's available. Spangle Halo decides what the retailer should put forward, how to merchandise it and how to win the sale.
What is Spangle AI Discovery?
Spangle AI Discovery helps retailers find the customer demand they're positioned to win across search and AI platforms. It puts agents to work on the opportunities the retailer approves and measures the revenue.
What results has Spangle reported?
In a September 2026 case study, Express reported AI-attributed revenue at 14.5x the prior 30-day period, with 6.9x more AI-referred sessions.
Who leads Spangle?
Maju Kuruvilla (Founder and CEO), Fei Wang (Co-Founder and CTO) and Karen Moon (Chief Commercial Officer).
Who are Spangle's customers?
Enterprise brands and retailers including REVOLVE, Steve Madden, Alexander Wang, WHP Global and Express.
How do I reach Spangle's press team?
Email pr@spangle.ai or call 425-243-3540. The executive team is available for interviews.
Press kit
Logos, product visuals, the Spangle Halo demo, headshots and releases:
About Spangle
Spangle AI gives enterprise retailers AI agents that win customers wherever shopping decisions happen: in AI search, in paid media and in agent-to-agent commerce. Spangle finds customer demand a retailer is positioned to win, decides what to do about it, acts through governed AI agents, and learns from business outcomes. Customers include enterprise retailers such as REVOLVE, Steve Madden, Alexander Wang, and WHP Global, among others.
Spangle has raised $21 million from investors including NewRoad Capital Partners, Madrona, DNX Ventures, and Streamlined Ventures. Headquartered in Seattle, the company was named Business of Fashion's AI Startups to Watch and received an NRF VIP Award for Best AI-Driven Marketing Solution. Learn more at spangle.ai.