Perspective
I Have Seen This Moment Before
Why the window in commerce is open now — and why it will not stay open forever.
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Author
Maju Kuruvilla
CEO & Founder
Building intelligence on the retailer’s side of commerce.
About Maju
Maju Kuruvilla is the Founder and CEO of Spangle AI, which is building AI that works for retailers.
Previously Vice President of Technology at Amazon, he spent nearly eight years building consumer technology at global scale during one of the most transformative periods in e-commerce.
Today, he’s focused on what happens as AI changes how people shop. Retailers have spent decades learning how to win human shoppers. Now they have to learn how to win the AI agents working for those shoppers too. Consumers are getting AI working on their side. Spangle is building the intelligence that works on the retailer’s side.
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Showing 11 of 11
ProductAI Agents Are Shopping for You. Who’s Selling to Them?
Introducing Spangle Halo, an AI merchant agent that works for retailers.
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PerspectiveMeta Muse and Instinct Are Showing Us What Comes After Ecommerce
Consumers are getting AI working on their side. Retailers need AI working on theirs.
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AI DiscoveryHow Do Brands Get Recommended by ChatGPT, Gemini, and AI Shopping Assistants?
The five areas Spangle uses as a practical framework for evaluating how retailers show up.
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AEOAEO for E-commerce: A Retailer’s Guide
How to think about Answer Engine Optimization when the objective is commerce, not just citations.
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MeasurementAI Visibility for E-commerce: What to Measure, and What Visibility Misses
AI visibility metrics are useful. They are also incomplete.
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AI DiscoveryHow Do Retailers Win AI Product Discovery?
A four-question executive framework for retail leaders responsible for AI Discovery in 2026.
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AEOAEO vs. GEO vs. AI Discovery: What Retailers Need to Know
How three overlapping terms differ, and how retailers can think about the difference clearly.
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MeasurementHow Should Retailers Measure AI Discovery?
The metrics that matter, the metrics that mislead, and the outcomes to measure.
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AI DiscoveryWhat Is AI Discovery in Ecommerce?
A working definition of the emerging category, and how it differs from search and SEO.
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Market dataState of AI Shopping: 2026 Data
The data retailers need to understand how AI is reshaping commerce. Updated as new data drops.
Read →- Perspective
I Have Seen This Moment Before
Why the window in commerce is open now — and why it will not stay open forever.
Read →
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