Unlocking Agentic Commerce to Deliver ROI Today & Future-Proof Tomorrow

Discovery is increasingly agentic. Social and agentic platforms shape what shoppers want and expect before they reach your site. And most commerce stacks still treat every visit the same. Context is lost. Experiences are generic. Conversion suffers. Spangle turns lost context into revenue by delivering adaptive experiences from discovery to conversion.

Spangle delivers ROI today while preserving what matters tomorrow: brand equity, first-party data ownership, and customer insights. Our agents act as force multipliers for teams, enabling brands to move at the pace of AI and grow margins for a sustainable future.

Leadership Team

Founded in 2024, Spangle's leadership team brings 30+ years building AI and commerce solutions at Amazon, luxury retail, and high-growth startups. As operators and entrepreneurs, we've sat in your seat, implementing technology that drives revenue and operational efficiency for Fortune 500 retailers and DTC brands.

Maju Kuruvilla
CEO & Founder

Fei Wang
Co-Founder/Chief AI Scientist/CTO

Yufeng Gou
Head of Engineering

Karen Moon
CCO

Built in Partnership With You

Spangle does not just deploy software. We work side-by-side with your team to build solutions tailored to your business, from implementation through continuous optimization, ensuring measurable impact at every stage.